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 buschIce  

 

  

Busch Ice

  

Introduced:

1995

Beer Category/Style:

Value – American ice lager.

Taste Profile:

Rich, smooth taste with exceptional drinkability and a slightly sweet finish.

Ingredients/Brewing:

Brewed with a blend ofpremium American and imported hops, and a combination of malt and corn. Busch Ice undergoes Anheuser-Busch’s exclusive ice-brewing process, which takes the beer to a temperature below freezing. This leads to the formation of ice crystals in the finishing process, which help create its rich, smooth taste.

Interesting Facts:

Ice beer is rumored to have been developed by accident in Germany during Oktoberfest celebrations. A particularly cold year froze the celebrated bock beers, which are traditionally brewed forspring, and a newtaste was noticed by the drinkers.