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 naturalIce  

 

  

Natural Ice

  

Introduced:

1995

Beer Category/Style:

Value – American ice lager.

Taste Profile:

Characterized by its robust body, delicate sweetness and smooth, rich taste.

Ingredients/Brewing:

Natural Ice is brewed with a blend of premium American- grown and imported hops and a combination of malt and corn that lends Natural Ice its delicate sweetness. It then undergoes Anheuser-Busch’s exclusive ice-brewing process, which takes the beer to a temperature below freezing and leads to the formation of ice crystals which create its signature rich and smooth taste.

Interesting Facts:

The introduction of Natural Ice provided the company with two brands in the value priced ice beer category (Busch Ice was also introduced in 1995).